Question Time: What you should ask a Digital Marketing Agency.

ask a digital agency questions

While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision. These can be important digital marketing questions that will improve the relationship with your agency and provide a mutual understanding of the business.

These can be asked before you commit to a design agency, or you can send over an email to your current agency now.

What exactly do you need from me?

First time trying to explain what you want for your website on paper is extremely difficult, especially if you’re new to the creative world.

The more materials and information that you are able to provide, the easier it will be for your agency to understand your business and to help you. The agency may ask you to complete a website design brief to outline your objectives and how you will measure Return on Investment (ROI) once the project is completed.

If you need some help on your brief, we have outlined everything you need to know about what to put in your Website Brief!

Is my budget realistic?

Following on from your website brief, providing all of your requirements and features can look like a lot on paper. Do not be afraid to ask a digital agency up front for their opinion on your budget against their procedures, especially if you are limited.

A good agency will contact you with regular progress updates to avoid unexpected expenses, as well as know the estimate of how long a project can take to reduce the risk of project delays and costly overruns.

If your budget isn’t quite there for what you would like to achieve, a good agency will be honest and let you know. They will then propose some more realistic options that are more achievable and in line with your budget.

In-house vs. outsourced?

Understanding what portions of your website design will be or won’t be performed in-house is quite important as this can definitely affect deadlines if the third-party organisation is slower on production.

If your agency outsources, there may the risk of additional costs on top of what they proposed to you. These costs could be due to unexpected materials or programmes being used that wasn’t discussed prior.

If your agency plans to use outside support, it’s important to know who they’ll be using and how much of the project will be in their control. This can help you decide what you want one agency or multiple working on your project.

How will you optimise my website for page Search Engines?

Search Engine Optimisation is very important to your online presence and reaching new leads.

You’re allowing an agency to build your website, and as a website standard, optimisation for search engines is best practice. So obviously, understanding the methods and capabilities your agency can action to ensure your website is effective is a priority.

If you are providing them with content, you need to understand how they’ll ensure your website has both the right content and the right technical optimizations, rather than just throwing it on the website quickly to reach deadlines. You can keep a checklist of their steps to ensure they are promising what they are offering.

WTF are you talking about?

Anyone who is passionate about their work will sometimes get carried away with terminology that may seem a completely different language to someone new to the digital industry.

Please do not be afraid to ask a digital marketing agency what the hell they are on about – We will be more than happy to explain so you can understand.

Every relationship needs trust.

Trusting your agency is a crucial factor in your relationship, and as an agency, we understand that it can be difficult trusting your website design and overall vision with another organisation who are new to your industry and business.

As an agency, this is what we do. We want you to succeed.

Trust is hard-earned and easily lost, and you need to be able to trust the process. If you do not click, or you don’t like their procedures, then they might not be the agency for you.

As we have said previously, it’s always good to ask questions and understand why your agency is performing a particular technique. But without the trust for your agency and their methods, the agency won’t be able to perform at their best as there will be a delay if there are questions before, during and after the whole process.

You + Your Agency = Perfect Pair

Partnering with an agency is a commitment to your time, money, and your project deadline. They need to be a strong, flexible, reliable partner that brings you real value, and will take your brand to the next level. Before you make your final decision, make sure you ask a digital marketing agency these questions to ensure they’re right for you.

If you do have any questions to ask our team, give us a call on 0333 121 2013, or pop an email over to [email protected]