When it comes to building a digital presence, clients tend to go for something that “looks nice” or is “pretty” and thinks that’ll increase traffic. Unfortunately, that isn’t the case.
There’s always a reason behind everything we do, and even though our design team can make things look amazingly pretty, it’s not the sole driver. Remembering, design isn’t created to please you; it’s to benefit your customers.
Whether you know or understand what the problem is or not, design agencies focus on finding the best solution, maximising sales from new & returning customers. This is why strategising your design is vital for any business.
Uncovering your business
The first step of a design strategy is the discovery stage. Looking at where you currently are, where you need to be, external factors, such as trends and new releases that can cause a change for your business online.
Any feedback is important feedback. If a client has even one negative experience, it needs to be addressed in the discovery session to determine how this can be solved moving forward. A design strategy from an agency outside of your business helps bring more heads to the table and provide fresh eyes and potential new ideas.
They help you explore different avenues, helping you stand out from your competitors. Don’t be afraid to ask questions yourself. Agencies come in to ask questions and get insights to your business, but if you’re unsure on something, they have the knowledge to provide you answers.
Many people confuse a design strategy with a creative brief. Let’s not make that mistake; a creative brief establishes clear goals and visions. A design strategy provides suggestions on how the project is approached. It also looks into the industry itself, along with current competitors and goals. Both are just as important and are both needed for a successful project.
What does your customer want?
Design thinking brings a solution to a consumer’s problem by placing it right in front of them on your page. They don’t need to go hunting for it as projects are better aligned with customer needs.
You might know exactly who your customers are and what makes them want your business, but without an effective design strategy, how are you going to attract them to you?
We look at your customer base and provide different paths to how to target them. While you focus on building customer relationships, we create and implement a design strategy to bring your business goals to life by asking who are we designing for?
Beat your competitors
It’s never a bad thing to compare your design assets to what your competitors are doing.
But remember this keyword; compare.
A design strategy can help you see the creative trends that your competitors might be taking and how successful those actions are. This will be your chance to differentiate your business from competitors and help you stand out.
With a design insight to the up and coming designs and trends that engage customers, we construct and implement a strategy that will keep you on top of your industry.
Track, test and iterate
Not every customer is the same, and they definitely won’t respond the same on your website as they do on your competitors’.
Split testing is useful to determine the best website layout for achieving the maximum conversions for your specific goal. But even then, just because your objective is in the strategy, it doesn’t mean it is set in stone.
A design strategy helps you keep on the right path for what you’re tracking and help you make necessary changes to your practices to ensure you achieve your objectives.
Having a dedicated design agency is the most effective way of performing these tests as they have the knowledge and experience of planning and building the designs, along with monitoring and evaluation the important key performance indicators (KPI) for improvements.
Add value to your business
Paying out for an expensive design agency to strategise, build, monitor and evaluate the results of a project may seem daunting because of the cost, but you know that you’ll have an improved chance achieve the right results.
75% of users admit to making judgements about a company’s credibility based on their website’s design
A great design team conducts a design strategy for long term results with value, not quick fixes.
Customers visit a website for a problem to be solved, and the design agency will deliver the goods. A design strategy will not only mean fewer creative revisions, but also less time wasted on designs that simply don’t work.
A design is far more than just being visually appealing, and we know this. It can be meaningful, tell a story or help your customers achieve a specific goal. Having a strategy keeps you on task through every element that makes up your business.
Designing with a purpose
Whether you’re a start-up business, or have been around for many years, you can build a design strategy at any stage and this is something we recommend.
Design can really add value for your business, and even though the initial prices may be high, you will get to enjoy the long-term investment of helping your business get where you want it to be.