A/B Split Testing

Split testing, multivariate testing or A/B testing uses large volumes of traffic to determine the best engaging or converting version of a web page, email or advert.

We experiment with the imagery, layout, typography, colours and language used on a landing page specific to a single product or service.

Brave Little Tank recommends having different landing pages dedicated to each product or service to maximise success and to confidently identify which specific change improves conversion.

This form of testing creates incremental improvements and after evaluating each month’s best converting design we start a new experiment.