Goal Driven Landing Pages
Directing qualified traffic at pages that have been designed solely for conversion. We create landing pages that match the search intentions of a visitor and cut through noise, often by simply removing distractions from the page such as navigation bars, unrelated content and offers, visitors can be lead to a conversion point more effectively.
Used primarily with large scale redesign projects, we use sophisticated heat maps to track where all visitors click or tap on a page over a predetermined period of time, using this information we can identify and solve problems with links, language and visual contrast that could be costing business money.
Heat maps can really expose neglected or high value areas of your website, and how subtle variations in technology and browsing intentions can change the way customers interact with a business online.