WordPress started out as a well-known blogging platform, but developers saw greater potential potential in the software. Many industries have taken WordPress and created their websites on this platform, which is now one of the leading Content Management Systems (CMS) in the world.
If you’re a newbie to WordPress, or if you dabble with blog posts through the platform, we have put together some of our favourite simple marketing tips that can help anyone.
1. Search Engine Optimisation Plugins
Whether you try your hand at different search engine optimisation techniques or are an expert in SEO, WordPress SEO plugins are useful for achieving the best results. They allow you to easily add meta descriptions, sitemaps, and other important SEO details.
Yoast SEO is one of the most popular and effective plugins to help content writers market their pages effectively and professionally. It has many useful features including:
Page Analysis – suggests improvements that can be made to your posts/pages, for example, the inclusion of images, the ideal headline length and whether a meta description has been written or not. Page analysis helps you improve your content and make it SEO-friendly.
Snippet Preview – lets you see how your page will appear in search engine results and shows whether headlines and meta descriptions are too long. The snippet preview can help improve search engine rankings and organic click-throughs to the website.
2. Optimise Images
Images help break up long bodies of text and add visual stimulus to your pages. Visual aids can help readers understand a blog or webpage much faster by providing visual clues. Plugins such as WP Smush help reduce page loading times by reducing image file size through lossless compression and resizing.
By adding keywords to your image title and alternate text fields, you can contribute to the optimisation of your page. The title tag of an image can be used to add additional information about it, for example a description of the image or the name of the photographer. Most browsers will display the title text in tool tip that appears when you hover your mouse over the image. The alternate text field is used to add an alternative description of an image. This text appears when a browser is unable to load the image, so the user knows what should have been shown in that position. Try to remember not to stuff multiple keywords into the title and alt fields as they won’t make sense to users; they need to state exactly what the image is.
3. Don’t Overload Permalinks
What is a Permalink?
A permalink is the URL which leads users to your webpage. The automatic permalinks created by WordPress are crammed with additional unnecessary characters which can be confusing for search engines when linking back to your webpage. An example of this is the ‘?p=6298’ added to the end of following permalink: “www.yourwebsite.co.uk/name-of-your-webpage/?p=6298/”.
The WordPress permalink field at the top of the editing page allows you to change the permalink before publishing your content. Consolidate your permalink and remove any unwanted characters to tell search engines what your post contains at a glance, helping improve your ranking for keywords associated with the page.
4. Link to Analytics
We have spoken about Analytics many times before, as collecting user data is crucial for effective marketing. Being able to monitor how well your campaigns are going by finding out the engagement of a blog post or landing page can help you understand the strengths and weaknesses in your marketing techniques.
Campaign Trackers in Google Analytics are one of the most effective ways of gathering the data you need. In Analytics you can build your own URL’s which include all the information you need for tracking, with referral sources automatically added so that you know where your audience has arrived from. If your targets weren’t met in a campaign, you can look through your landing page data and determine what wasn’t effective so you can achieve better results on your next campaign. Analytics shows you the source of traffic, number of click-throughs and the amount of successful conversions.
5. Make Your Content Shareable
Social media is the leading method of sharing content, on popular platforms such as Twitter, Facebook and LinkedIn. There are many social sharing widgets available for WordPress which add on-page functionality, easily allowing visitors to share your web pages with their social media audiences. If you write a blog or create an infographic with useful information, your readers will share it across different social networks, driving new leads straight to your site. We are now in a mobile dominant era, so the simple click of a social sharing button is way more appealing than copying and pasting a link.
These are just 5 basic ways you can help improve your marketing efforts on a WordPress site. If you would like to talk about WordPress marketing in more detail, please give us a call on 0333 121 2013 or send an email to firstname.lastname@example.org.