Why you should adopt responsive design

responsive web design

Update:

Google announced earlier this year that it was making a change to its search algorithms which would begin to factor in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result. This has since been rolled out (as of April 2015) and a non responsive web design on mobiles are already seeing the results.
Check to see if your website is Google Mobile friendly

Originally posted: January 21st 2015

 


 

Are you using responsive web design on your current website? If not, you could be handicapping your business and losing out on converting potential customers.

Here are a few good reasons you should be adopting responsive design in your next web project.

Accessing a mobile audience

2013 saw mobile internet usage increase up to 37% and it is likely to overtake desktop usage by July 2014. With this in mind, a website without a properly designed mobile solution could potentially display distorted images and shrunken text – making it unreadable, or unable to fit on the screen at all. All of these factors could increase your bounce rate and lose potential customers. A responsive design however, will adjust and conform to the relevant screen size, instantly increasing your audience and chance of conversions.

Increased search engine visibility

Search engines see this as best practice, with Google themselves recommending using responsive design. By having a responsive website, you are using one URL and the same HTML, which makes it easier for search engines to crawl and index your content. This tends to result in them being featured more prominently on SERPs (Search Engine Results Pages). This reason alone should be making you adopt responsive design.

Easier Maintenance

By using responsive web design you don’t have to worry about duplicate content, or redirects for a separate mobile platform, no poor page renditions on varying devices or frequent updates. Responsive design means you only have to edit content once, a website that has a consistent look and feel across multiple platforms and has a longer lifespan, reducing overtime maintaining your site.

In 2012, 62% of brands which switched to a website specifically designed for a mobile witnessed an increase in sales.
Source (www.genetechsolutions.com)

Better Marketing

Every business wants to be able to make marketing campaigns quicker, easier and cheaper. By using responsive design the is no need to promote individual websites for your desktop and mobile at the same time, you can seamlessly integrate them into one campaign spreading across all forms of mediums, reaching a much larger audience and attracting more visitors.

Stay up-to-date

A website needs to be more than a visual representation of your brand and company. It must be able to improve your user experience through whichever device your user chooses to use; from desktops, laptops, mobiles and tablets to any other devices. Adopting the latest technologies like responsive design makes sure your content is relevant to the user, improves your business and keeps you one step ahead of your competitors.

It’s a no-brainer

With better technologies increasing the capabilities of device detection, selective loading of media & content and increasing loading speed, it’s simply a no-brainer. These statistics from 2013 about responsive design should make it obvious why you should be adopting the latest design practices, so talk to Brave Little Tank about how we can help improve your next project with a responsive design.