Reclaim your garden.

Selling artificial grass installation online, working with market leaders

Trulawn is one of the UK’s leading artificial grass installers. Demand for their product was quickly outgrowing the capabilities of their current website, efforts controlling digital marketing was hit and miss and conversion rates were far from stable.

Website design & development

Trulawn approached Brave Little Tank to refocus their website, and later appointed us to deliver the strategy and services for their entire digital marketing and website development.

Within the first three months we had planned an overarching strategy for the next 12 months, redeveloped the website to better serve an audience with a strong mobile focus and dialled in conversion rates that were stable and consistently improving.

Conversion rate optimisation

We measured increased conversions by 200% on the previous year, in an off-peak season due to our work in optimising the mobile website through responsive design. Rapidly testing assumptions and building efficient inbound traffic and reliable conversion rates that would soon soar, in what is now affectionately known as ‘silly season’.

Online marketing

Trulawn trust us to understand their business, and we’re proud to be part of their journey, helping to deliver the best online experience for their customers. We don’t abandon our customer’s websites to become stale and irrelevant, part of being a responsible, premium agency is ensuring our work is always being improved. Small changes, across the entire website happen on a monthly basis as a result of the analysis and testing we do though our conversion rate optimisation.

trulawn.co.uk

Since appointing Brave Little Tank I’ve been massively impressed with their work. I’ve worked with many marketing agencies in the past both big and small and in terms of their approach, client service and creative output Brave Little Tank are one of the best. We are delighted with our website, Brave Little Tank have the right balance of exciting creative ideas and technical knowledge...

Caroline Williams, Marketing Manager, Trulawn